Freeman Logan M&A Brokers Advisors

VALUE CREATION AND VALUE CAPTURE

We build the value in your business

and capture it in the sale.

Freeman Logan pairs pre-sale value engineering with sell-side M&A advisory for founder-led companies with $10 million to $100 million or more in revenue. We reduce the risks buyers price, then run a deliberate process that raises your bargaining power when offers arrive.

VALUE CREATION AND VALUE CAPTURE

Enterprise value equals multiple times EBITDA.

We work both levers, starting while the multiple can still be changed.

Multiple

How a buyer prices the risk of owning your business.

EBITDA

What the business earns.

ONE COORDINATED STANDARD

Two practice areas, one standard of proof.

Sell-Side M&A Advisory captures the value in a sale. Business Value Engineering creates it in the years before. Each stands on its own, and they fit together when an owner wants both.

01 VALUE CAPTURE

Sell-Side M&A Advisory

We run the sale. From valuation guidance and the selling story through buyer competition, management presentations, negotiation, and close, one team stays accountable for the result.

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02 VALUE CREATION

Business Value Engineering

We raise what the business is worth before it goes to market by reducing the risks buyers price, improving earnings, and documenting both as the work happens.

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NEGOTIATING LEVERAGE

Bargaining power is built deliberately, months before the first offer.

An owner negotiates from strength when several qualified buyers want the business, the story holds under diligence, and a credible alternative exists to any single offer. Five disciplines create those conditions.

01 Alternatives

A buyer universe tiered by thesis fit and approved by the owner before outreach begins, so more than one credible buyer is always at the table.

02 Timing

Outreach in waves sequenced so offers arrive together, and the owner compares them side by side.

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03 Information

Staged disclosure and a single fact base behind every document, so the story stays consistent from teaser to closing.

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04 Evidence

Baselines, named owners, and documented results, so buyers can underwrite the improvement at full value.

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05 Terms

Offers compared on effective value, term by term, with counter positions prepared before the letter of intent arrives.

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A SIMPLE EXAMPLE

A higher multiple on the same EBITDA adds $4 million.

A buyer pays a multiple of EBITDA, and the multiple reflects how risky the business looks. On $2 million of EBITDA, each added 1.0x is worth $2 million. At 3.0x a buyer pays $6 million, and at 5.0x a buyer pays $10 million. The difference comes from risks found and fixed before the sale.

Risk left unaddressed

$6M

3.0x on $2M EBITDA

Risk reduced and documented

$10M

5.0x on $2M EBITDA

Difference

+$4M

2.0x of added multiple

Enterprise value on $2M of EBITDA

$6M

+$4M

Value at 3.0x

Hypothetical example, not a projection or a result for any client. Actual outcomes depend on the business, the buyer universe, and market conditions.

BUSINESS VALUE ENGINEERING

Fifteen value drivers, three pillars, one plan.

Our Value Management Operating System (VMOS) organizes the work. Every initiative starts with a baseline, carries a named owner, and ends with an outcome a third party can inspect.

01 / SIX DRIVERS

Risk Reduction

The primary multiple driver. Each risk resolved lowers the discount rate a buyer applies to your earnings.

Risk reduced and documented

Growth Acceleration

The primary EBITDA driver, with a secondary lift to the multiple from a documented growth engine.

Difference

Profitability Expansion

An EBITDA driver. At a 5x multiple, each $1 million of added EBITDA adds $5 million of exit value.

WE KEEP GOOD COMPANY

Owners who took the next step.

“Russell delivered for us big time!”

Former owner, Wired for Wine

“I would highly recommend them to any IT MSP looking to sell their business.”

Former owner, EMSI

“I can't imagine going through the sale process without Freeman Logan's support.”

Former client, Enlightek

WE KEEP GOOD COMPANY

Good. That is the best time to start.

The owners who sell best began preparing years earlier. Both paths aim at the same result, a business a buyer can underwrite at full value.

GUIDED, DONE WITH YOU

Business Value Engineering

A partner-led engagement that measures the risks a buyer will price, rebuilds the weakest drivers, and documents the results. Best for owners with 18 to 36 months to work with who want the work carried alongside them.

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SELF-DIRECTED, AT YOUR PACE

Exit Prep Academy

Structured learning for owners who want to understand what drives value and how a sale process works before committing to either. Best for owners earlier in their thinking or who prefer to lead the work themselves.

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OUR PARTNERS

The people who build the value and sit across the table from your buyers.

The owners who sell best began preparing years earlier. Both paths aim at the same result, a business a buyer can underwrite at full value.

FOUNDER AND MANAGING PARTNER

Russell Logan

Leads the Sell-Side M&A Advisory practice and the value framework behind both practices. Background in telecommunications and cloud services, including corporate development and operating roles at fiber and CLEC businesses.

PARTNER

Mark Sadler

Mark is a Partner at Freeman Logan with more than 25 years in technology, media, and telecommunications, including roles at VeriSign, British Telecom, and e.spire Communications. His work spans corporate development, mergers, acquisitions, and divestitures.

LEADS BUSINESS VALUE ENGINEERING

Cheryl Logan

Works with owners and investors at the point where strategy has to become operating proof. Leads embedded executive engagements and complex transformation programs.