you can trust

Founded by Russell Logan and Cheryl Freeman Logan, Freeman Logan is helmed by an experienced and passionate team ready to lead you into your future. Based in Washington, DC, we serve clients around the world, bringing three decades of experience in the M&A space.

Our team has supported billion-dollar transactions at all stages of the deal-making process, for companies including Goldman Sachs, Accenture, and PriceWaterhouseCoopers as well as many Global 1000 Corporations. 

Today, we focus our efforts on a select roster of small- to mid-sized companies, empowering them to achieve high value and high satisfaction.

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Our Leadership

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Russell Logan


A visionary leader with a genius for M&A, Russell is your trusted guide for a successful sale.

As a senior executive management consultant, Russell has inspired Fortune 500 leaders and worked with them to improve corporate strategy, product marketing plans, and business development programs and demostrated keen skills in strategy formulation/implementation, mergers and acquisition, and marketing strategy.

Russell has earned a coveted certification as a Certified Board AdvisorTM (CBA), recognizing his excellence in professional-managerial talents, executive leadership, and board directorship. The CBA designation shows that the holder is a proven leader with a commitment to taking personal responsibility for competent corporate governance and strategic decision-making.

Russell earned an MBA from the University of Virginia Darden School of Business and a bachelor’s degree in systems engineering from UVA. He served as chair and founding trustee of the UVA IDEA Fund, leading overall management of the fund, which augments the University of Virginia’s Investments in programs and resources that help create a more inclusive and vibrant community.

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Mark Sadler


A deeply knowledgeable, hands-on partner on the road to your next success, Mark Sadler brings more than 25 years of industry experience in the Technology, Media & Telecommunications (TMT) sector, working for some of the largest carriers globally, as well as Silicon Valley Internet infrastructure and IoT software companies.

Mark has also worked with mid-sized and small software companies in areas such as enterprise SaaS and mobile commerce, including significant involvement as an equity principal in a mobile/social ticketing startup with real time data analytics. His experience has coalesced around 2 main tracks: strategy and corporate business development—including mergers, acquisitions, divestitures, strategic partnerships and alliances, and other strategic investments—and product management/product marketing, both with a strong quantitative foundation in finance and business analysis.

Consulting Clients: Verizon Wireless, Vodafone, Verizon Business, Lumen Technologies (f/k/a CenturyLink); Movius, Neutral Tandem, and a Mobile Ticketing Start-Up.

Mark holds a BS in Business Administration with a dual major in Finance & Accounting from Drexel University, along with Graduate Management Certificates in Executive Education on Technology Strategy & Innovation from MIT’s Sloan School of Management, and in Leadership, Marketing & International Business from Johns Hopkins University.

Clients include: Verizon Wireless, Vodafone, Verizon Business, Lumen Technologies (f/k/a CenturyLink); Movius, Neutral Tandem, and a Mobile Ticketing Start-Up.

Companies include: VeriSign, British Telecom, e.spire Communications, WinStar Communications,  Verizon Business (f/k/a MCI Communications) and Unisys.

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Cheryl Logan


Cheryl Freeman Logan is a partner at Freeman Logan M&A Advisors. She obtained her Chemical Engineering degree from the University of Pennsylvania and an MBA from the Darden School of Business. Cheryl is certified as a Program Management Professional and holds a PROSCI Change Management certification, highlighting her skills in program and organizational management.

She has spent 11 years at Fannie Mae where she serves as a Director in the internal Continuous Improvement Consulting group. In this role, Cheryl focuses on executive coaching, strategic business and operational planning, organizational change management, process improvement, and problem-solving. Before joining Fannie Mae, she spent 16 years in consulting with Deloitte and Booz Allen Hamilton, concentrating on IT project and program management, lean-agile management, and financial management.

Within Freeman Logan, Cheryl is responsible for leading the Exit Prep Academy, managing the curriculum design and the overall strategy. Her experience in consulting, strategy, and change management plays a key role in providing effective guidance to clients navigating the M&A process.

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Our Philosophy

Empowering business owners to achieve their personal and financial objectives.

At Freeman Logan, we’re passionate about guiding business owners in realizing their aspirations as they move into the next stage of their lives. Our approach is a high-touch, value-added client experience that enables you to achieve your goals.

Small and mid-sized companies are too often faced with a choice of overpaying for top-notch professional service or sacrificing quality and competency for budget reasons. Freeman Logan has a model that enables us to offer our premium services at affordable fees because we only work with companies that will be highly attractive to our buyers.

The result: a higher win rate and unparalleled client satisfaction.

Our Values


We build genuine, trust-based relationships with clients, ensuring open communication and a deep understanding of your unique needs.


Our focus is on delivering tangible, measurable results that help you achieve your business goals and objectives.


We adapt our strategies and solutions to your evolving needs, providing the agility necessary to navigate changing circumstances effectively.

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With years of industry knowledge and a team that has walked in your shoes, our expertise is your assurance of well-informed guidance.


We are committed, enthusiastic, and fully invested in your success, serving as dedicated partners on your business journey.