ABOUT

Partners you can trust.

Freeman Logan is a Washington, DC advisory firm for founder-led companies with $10 million to $100 million or more in revenue. Russell Logan and Cheryl Logan founded it, and three partners lead it.

TWO PRACTICES, ONE STANDARD

Each stands on its own. Both prove their results.

Both practices measure from a baseline, assign a named owner to every initiative, and document outcomes in the numbers a buyer checks.

01 VALUE CAPTURE

Sell-Side M&A Advisory

Led by Russell Logan and Mark Sadler. We run the sale, from valuation guidance and the selling story through buyer competition, negotiation, and close.

02 VALUE CREATION

Business Value Engineering

Led by Cheryl Logan. We raise what the business is worth before it goes to market by reducing the risks buyers price and improving earnings.

OUR PARTNERS

The people who build the value and sit across the table from your buyers.

FOUNDER AND MANAGING PARTNER

Russell Logan

Leads the Sell-Side M&A Advisory practice and the value framework behind both practices. Background in telecommunications and cloud services, including corporate development and operating roles at fiber and CLEC businesses.

PARTNER

Mark Sadler

Mark is a Partner at Freeman Logan with more than 25 years in technology, media, and telecommunications, including roles at VeriSign, British Telecom, and e.spire Communications. His work spans corporate development, mergers, acquisitions, and divestitures.

LEADS BUSINESS VALUE ENGINEERING

Cheryl Logan

Works with owners and investors at the point where strategy has to become operating proof. Leads embedded executive engagements and complex transformation programs.

TRANSACTIONS BEHIND THE TEAM

Experience at the table.

Our team has supported billion-dollar transactions for Goldman Sachs, Accenture, Sprint/Nextel, BT Global Services, VeriSign, and PwC. Today we focus on a select roster of lower middle-market companies, so every owner gets a partner’s attention.

TRANSACTIONS BEHIND THE TEAM

Experience at the table.

Small and mid-sized companies usually pay too much for top professional service or settle for less competence to hold costs down. We avoid that choice by working only with companies buyers will want. That selectivity lifts our win rate and keeps our fees reasonable.

OUR VALUES

How we work.

Authentic

Genuine, trust-based relationships and open communication.

Outcome-driven

Tangible, measurable results tied to your goals.

Flexible

Strategies that adapt as your circumstances change.

Experienced

A team that has walked in your shoes and gives well-informed guidance.

Passionate

Fully invested in your success as a dedicated partner.